Hello, meet Carl van der Horst
Thank you for visiting my website. Allow me to introduce myself as a highly accomplished sales and marketing leader with a proven track record of driving success across diverse industries. A pivotal strength of mine lies in recruiting, nurturing, and inspiring peak-performance sales teams through effective leadership, exceptional communication skills, and a genuine commitment to their success. As a leader, I firmly believe in providing a clear vision and strategic direction, beyond mere financial goals, to the organization, while upholding a culture of accountability at every level. For further insights into my leadership abilities, I invite you to explore the "Working With Carl" section.
Carl van der Horst
VICE PRESIDENT | SALES OPERATIONS
AND TECHNOLOGY EXECUTIVE | PEAK PERFORMANCE CATALYST
Phone:
470-402-0099
Email:
Location:
Kennesaw, GA 30152
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EXPERIENCE
Vice President, Southern US Region
Anthology Inc. (formerly known as BlackBoard)
2022 - 2024
Achievements
Upon joining the company, I was recruited during a tumultuous period following a merger involving four distinct entities with disparate systems, processes, and sales methodologies. Moreover, the organization was experiencing a substantial decline, transitioning from a market share exceeding 80% to a mere 17% in North America. Shortly after my arrival, another Regional Vice President resigned, prompting my temporary assumption of leadership over an additional team, a responsibility I managed with notable success. One of my key achievements was spearheading the creation of a global tool integrated into Salesforce to facilitate the formulation of account and opportunity plans, a feature previously absent within the system. Given resource constraints, I personally undertook the development and implementation of this tool, subsequently training over 200 employees on its utilization.
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Developed a global account and opportunity planning tool in Salesforce.com and created a sales enablement platform for 200 employees
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Stabilized the relationship of one of the company's top accounts that was planning on moving to a competitor, secured a 3-year SaaS renewal
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Expertly managed multiple organizational restructurings, ensuring minimal disruption to business operations seeing a reduction in force of over 40%
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Promoted from Regional Vice President to Vice President after only 9 months with the company
Senior Director, Global Solutions and Strategic Accounts
Dover Corporation (Imaging and Identification Operating Company)
2013 - 2022
I came from outside the commercial coding and marking industry but leadership e was looking for someone to help elevate the sales organization. I made a significant impact in a short period as Region Director for Sales and Marketing and was elevated to General Manager and US Commercial Operations. From there I was again promoted to oversee the Americas Commercial Operations as Senior Director leading an organization of 350 people and delivering $300M in annual revenue. After a couple of software acquisitions, the CEO asked me to lead those organizations as well as the Global Strategic Accounts team. This group looked after every major account for the organization in every industry and accounted for $400M in annual revenue.
Achievements
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Achieved 7% CAGR in industrial coders, services, after sales and software in an industry that was growing 3%
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When running the Americas, led all regions with 11% annual growth and the highest profitability of all operations
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Asked to lead the software divisions and integration into the company. One provided solutions to the highly regulated pharmaceutical industry and provided supply chain integrity and anti-counterfeiting solutions. The other focused on product safety and traceability in large manufacturing environments
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Sold the largest single software deal directly to 3M for a $5M anti-counterfeiting solution in the peak of COVID
Director of Business Development and Marketing
Stone Carlie | CPAs, Wealth Advisors, Business Consultants
2010 - 2013
Achievements
Two of the firm Partners at Stone Carlie approached me as they were looking to develop an exit strategy to either sell the firm to a larger one (which ended up happening) or bring in new equity Partners to take it over. My role was twofold, develop the next generation of senior accounts to build their own book of business and not depend on the Partners and the other was to build a go to market strategy in each of the practice specializations.
Other Professional Experience
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Developed a business development methodology and training program for all senior level accounts and consultants
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Drove go to market strategies for the firm's industry specializations including Construction, Real Estate, Health Care, Non-Profits and Financial Institutions
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Overall firm growth was 17% on average during my tenure
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Led the total rebranding of the firm including the website and all collateral
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Director of Sales
Director of Sales
Anova
Barrett Xplore
2007 - 2010
2000 - 2003
Director of Sales
EON Outdoor Living
2003 - 2007
Eastern Regional Manager, Home Depot
Black & Decker
1994 - 2000
EXPERTISE
LEADERSHIP
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Recruiting and leading top talent
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Motivating and inspiring style
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Strong analytical mindset and approach
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Change management leadership
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Leading marketing programs
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Global sales management
STRATEGIC MINDSET
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Revolutionary go to market strategies
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Creative and bold thinker
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Short- and long-term visionary
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Constantly challenging the status quo
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​Expert account and opportunity management
CATALYST FOR PEAK PERFORMANCE
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Deep CRM (Salesforce) expertise
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Exceptional pipeline and forecast management
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Developing and leveraging insightful KPIs and metrics
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Data-driven decision making
MULTI-INDUSTRY VERSATILITY
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B2B sales in pharmaceuticals, consumer packaged goods, industrial manufacturing, higher education, financial services, home improvement
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Recurring revenue model sales with SaaS, services and consumable businesses
